How Marketing Strategies of Ideas by Gul Ahmed Capturing Their Consumers
DOI:
https://doi.org/10.18415/t4vgbt48Keywords:
Marketing Strategies; Consumer Buying Behavior; Social Media Marketing; Brand Image; Customer Engagement; Ideas by Gul AhmedAbstract
The purpose of this research is to examine the marketing strategies of Ideas by Gul Ahmed by which they capture their customers and turn them into their consumers. The focus of the study is on the customers of apparel industry, and how the different marketing strategies affect them and influence their consumer buying behavior to change into the consumer. The result indicates that one of the marketing strategies of Ideas by Gul Ahmed is to penetrate the market by using the psychological pricing strategy as their marketing strategies that influence their consumer buying behavior. During the visit to company we come to know that the online presence and marketing strategies influence the consumer behavior in a different manner which potentially increase their conversions and attract every person who can afford the product. This topic helps people to understand the how can effectively marketing strategies can affect the consumers, and their behavior. This report is reliable for the students or employees to take inspiration for their work or they can use it as the purpose of research on consumer buying behavior.
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